What does Latent IMG do?

Our group aims to help people understand their "latent image (IMG)," which stands for Identity, Motivation and Goals. We particularly think about how one's identity exploration and development happens through intra- and interpersonal experiences, and how such experience influences his or her goal setting and persistence. In the end, we envision a world where everyone reaches their full potential and passionately pursues their purpose by understanding their latent IMG.


We help people to explore their identity to understand who they are and what they value.


We support people setting goals that manifest their value and their full potentials and reach their life purpose.


We support people developing and sustaining their motivation until they reach their goals.

Basic & Applied Research

We learn how to bridge basic and applied research in social and developmental psychology.


We aim to collaborate with members of different disciplines and communities to best meet our goals.